Last week we saw the groundwork being laid down - electric blues and R & B coming out of the industrial cities like Chicago and Detroit, a new, more urban style of Country music labelled, for good or bad, "honky-tonk" and a sped-up version of hillbilly music coming from the mountain ridges of Appalachia called "bluegrass." However, these were musics on the margin. In the mainstream, pop music was mild and inoffensive, bland and saccharine, with artists like Patti Page and Frankie Laine topping the charts. In cities like San Francisco and New York, there was a movement of discontent with the "safeness" of post-WW II American. The Beat movement, led by writers like Jack Kerouac, Allen Ginsberg, and William S. Burroughs was changing literature. Painters like Jackson Pollack and William de Kooning were changing painting and other visual arts, film, sculpture, etc., were also reacting to the blandness of post-war American culture. It was only a matter of time before a pop music reaction to the white bread culture would emerge. There was a force loose in American and its vehicle was radio . . .
At the forefront of this new sound was Chess Records in Chicago. Because they had a large stable of Blues artists already - Howlin' Wolf, Muddy Waters, Willie Dixon and others - it was easy to make the shift to this new hybrid - this Rock 'n Roll music.
But Chess Records wasn't the only label to realize the enormity of this new music and the market it fed. Small independent labels sprung up all over the country. Some came and went - on the record stores shelves one day and then gone the next. The same was true for its artists. Many artists started on small labels and then moved to a bigger label. Elvis is an example of that - going from Sun Records in Memphis to the national RCA Victor. Another fairly large label that supplied much of the hunger for rock 'n roll was Atlantic Records.
As Robbie Robertson on The Band says in the first clip of this week's blog - one day there was no rock 'n roll and then the next, the floodgates were wide open and everything changed. Not only was the music different, but society changed as well. The most powerful thing was the integration of the races. White kids were listening to black music and black kids were dancing to white music. All through the course we have seen how these two streams have been separate - running parallel courses but distant from one another, only occasionally drawing from each other. That all changes during this period. Of course, every action has a reaction and there was a lot of discontent about rock 'n roll. Here is a clip from the History of Rock 'n Roll series that looks briefly at that backlash but also presents one of the great artists of the era - Chuck Berry - the first poet of Rock 'n Roll.
Even though the colour lines seemed to be breaking down, there was still no artist that bridged the gap completely. Sam Phillips, the owner of Sun Records - primarily a blues label - has be accredited with saying "Show me a white man that can sing like a black man and I'll make a million dollars." Shortly afterwards, a young truck driver from Tupelo, Mississippi shows up to record a song for his mother's birthday. That truck driver's name was Elvis Presley.
It is hard to believe the impact Elvis had on Rock 'n Roll. It was a Teutonic shift of the first order. He electrified and divided audiences. Established mainstreams artists like Frank Sinatra made fun of him. Moms and dads hated his long sideburns and sexy attitude and movements. Kids, of course, ate it up like a breakfast food.
After Elvis, there was a wealth of artists coming out of the woodwork. Two that were more based in country music than the blues were Jerry Lee Lewis and Buddy Holly. Here is a clip from The History of Rock 'n Roll that ends with some of the backlash against this new revolutionary music and the apparent threat it posed to the bland conformity of the 1950s.
Pure Rock 'n Roll was a small bubble in some respects. Although the music influenced everything afterwards, there was a concerted effort to make sure it didn't spread. Community groups, church groups, city fathers, and ultimately the government stepped in to squelch it.
But, of course, as Plato said - "when the mode of music changes, the walls of the city shake" and, in spite of the horribly bland "safe" music that followed in the wake of this crackdown, there were artists, producers, songwriters still producing great music. We'll look at them next week and watch as four young guys from England of all places set the world on fire again . . .